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Tech Tip Tuesday – #013 – Sharing Your Listings Publicly on Social Media

 

Welcome back to Tech Tip Tuesday!

This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®.  Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.

Tech Tip Tuesday – #013 – Sharing Your Listings on Social Media

 

How to Do it:

Today’s tech tip is super-easy, but may have the potential to impact your marketing strategy greatly. Especially if you pair it with last week’s tip on social media automation. Let’s say that you’re logged into the MLS, and have a listing that you’d like someone else or the entire world to know about? Now keep in mind that you can ONLY share your listings.

Scroll down to the bottom of that listing, click the share button. On macintosh, hit (command c) on the keyboard – on windows it’ll be (control c), and now you have copied a public-facing link that can be shared anywhere. Let’s open a new tab in the browser and see what this looks like. If you have personal branding for a header, it would show up on this page as well. Now, it’s as easy as jumping over to Facebook, twitter, or your email client or messenger, and pasting the link in to share it with the world.

techtip

Tech Tip Tuesday – #012 – Intro to Targeted Ads in Facebook

 

Welcome back to Tech Tip Tuesday!

This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®.  Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.

Tech Tip Tuesday #012 – Intro to Targeted Ads in Facebook

 

The Past…

Traditional advertising campaigns using television and radio used a shotgun approach where the sheer force of the amount of viewers meant that you’d possibly hit someone that resonated with your message.  The best you could do for targeting demographics was picking a time of day or a general channel for your ad to air on.

The real power of face book’s advertising lies in it’s ability to highly target the users you specify so that even though you may be hitting a smaller audience, there’s a higher percentage change that they’re the people who would be interested in your product or service.

So, Let’s Get Started:

Let’s use a real-world example.  We want to promote the Peninsula Commercial Alliance’s Wallops Island Event coming up on April 28th.  It’s a great event where people get to find out about business opportunities stemming from wallops island as far reaching as delaware, but reality is that it may interest some people more than others.  So we’re going to create what’s called a boosted post.

Here we have our ad’s text & the link for people to sign up for the evenbright link.  So, we’re all set.  Let’s click on boosted post, and under audience, we can limit it to people who already like our page, and that helps ensure the people that already like SCAOR are exposed to this ad, the next option is for two degrees of separation.  And the third option is the one that we’ll be choosing.  We can click “create new audience”, and define exactly who we want this post to reach down to age, preferences and more.

Next we set our budget.  We’ve allocated $25 dollars, and under this it’ll tell you some useful information about how many people you can expect to reach using this amount of money and this limited time window.  We then click “boost post”, and we’re all set!

That’s an intro to targeted ads in Facebook, and that’s today’s Tech Tip Tuesday.

Tech Tip Tuesday – #010 – Advanced Interaction in Twitter

 

Welcome back to Tech Tip Tuesday!

This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®.  Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.

Tech Tip Tuesday #010 – Advanced Interaction in Twitter

 

Today, we learn all about “at-mentions”, “hashtags”, and “direct messages”.  If you missed last week’s Introduction to Twitter, be sure to check that out first to get caught up.  Twitter’s basic communication building blocks are:

  • At Mentions (@UserName) – This is where you refer to someone publicly.  They see the notification – and so does anyone else.
  • Hashtags (#ExampleSubject) – Hashtags turn text into searchable, clickable terms.  Click on a hashtag to see what others are saying about the subject, or create your own!
  • Direct Messages (Click on Messages Tab) – These are one-on-one conversations between you and another user.  The rest of Twitter can’t see it.

Sound fun?  It is.  Jump over to Twitter and give it a try!

Tech Tip Tuesday #005 – How to Police an MLS Listing

  Today we’re looking at how you would go about policing a listing in the MLS.  When you’re searching in the MLS, and arrive at the detail page, click on the yellow exclamation point icon.  This will take you to a page where you can briefly, courteously share what you believe the issue is.  Once you submit, this info goes to the broker, the listing agent, and SCAOR® compliance team.  It’s good to know that this information is completely anonymous which helps reinforce data integrity and keeps accurate information for both our membership and the consumers.  So that’s how you police a listing, and that’s today’s tech tip Tuesday.

Sussex County Association of Realtors

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