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Tech Tip Tuesday – #012 – Intro to Targeted Ads in Facebook

 

Welcome back to Tech Tip Tuesday!

This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®.  Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.

Tech Tip Tuesday #012 – Intro to Targeted Ads in Facebook

 

The Past…

Traditional advertising campaigns using television and radio used a shotgun approach where the sheer force of the amount of viewers meant that you’d possibly hit someone that resonated with your message.  The best you could do for targeting demographics was picking a time of day or a general channel for your ad to air on.

The real power of face book’s advertising lies in it’s ability to highly target the users you specify so that even though you may be hitting a smaller audience, there’s a higher percentage change that they’re the people who would be interested in your product or service.

So, Let’s Get Started:

Let’s use a real-world example.  We want to promote the Peninsula Commercial Alliance’s Wallops Island Event coming up on April 28th.  It’s a great event where people get to find out about business opportunities stemming from wallops island as far reaching as delaware, but reality is that it may interest some people more than others.  So we’re going to create what’s called a boosted post.

Here we have our ad’s text & the link for people to sign up for the evenbright link.  So, we’re all set.  Let’s click on boosted post, and under audience, we can limit it to people who already like our page, and that helps ensure the people that already like SCAOR are exposed to this ad, the next option is for two degrees of separation.  And the third option is the one that we’ll be choosing.  We can click “create new audience”, and define exactly who we want this post to reach down to age, preferences and more.

Next we set our budget.  We’ve allocated $25 dollars, and under this it’ll tell you some useful information about how many people you can expect to reach using this amount of money and this limited time window.  We then click “boost post”, and we’re all set!

That’s an intro to targeted ads in Facebook, and that’s today’s Tech Tip Tuesday.

Tech Tip Tuesday – #010 – Advanced Interaction in Twitter

 

Welcome back to Tech Tip Tuesday!

This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®.  Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.

Tech Tip Tuesday #010 – Advanced Interaction in Twitter

 

Today, we learn all about “at-mentions”, “hashtags”, and “direct messages”.  If you missed last week’s Introduction to Twitter, be sure to check that out first to get caught up.  Twitter’s basic communication building blocks are:

  • At Mentions (@UserName) – This is where you refer to someone publicly.  They see the notification – and so does anyone else.
  • Hashtags (#ExampleSubject) – Hashtags turn text into searchable, clickable terms.  Click on a hashtag to see what others are saying about the subject, or create your own!
  • Direct Messages (Click on Messages Tab) – These are one-on-one conversations between you and another user.  The rest of Twitter can’t see it.

Sound fun?  It is.  Jump over to Twitter and give it a try!

Tech Tip Tuesday #005 – How to Police an MLS Listing

  Today we’re looking at how you would go about policing a listing in the MLS.  When you’re searching in the MLS, and arrive at the detail page, click on the yellow exclamation point icon.  This will take you to a page where you can briefly, courteously share what you believe the issue is.  Once you submit, this info goes to the broker, the listing agent, and SCAOR® compliance team.  It’s good to know that this information is completely anonymous which helps reinforce data integrity and keeps accurate information for both our membership and the consumers.  So that’s how you police a listing, and that’s today’s tech tip Tuesday.

Tech Tip Tuesday #002 – The MLS Speed Bar

The Speed Bar will allow you to run a search from any screen:

The Speed Bar accepts two types of input:

    • Speed Bar Shorthand: a series of simple codes you enter into the Speed Bar. Matrix translates your entries into search criteria and runs the corresponding search.
    • Speed Bar Shortcuts: any Matrix search that you’ve Saved As a Speed Bar shortcut. Enter its name in the Speed Bar and Matrix runs that saved search.

Shorthand Tips:  

    • Keep it simple and case doesn’t matter
    • Combine your Shorthand codes in any order (except for bedrooms and bathrooms)
    • Put spaces between Shorthand codes, not commas
    • Check the criteria on the results page to ensure it searched for what you asked for

Speed Bar Shorthand Examples:  

    • ML Numbers: 516373 or 516373 519347
    • Status: A for Active; X for Expired; L for Leased; C for Closed, etc. Example: “L COML” (without quotes) for Leased Commercial
        • RES, LOT, COM, FARM, COMLProperty Type:
        • Examples: LOT for Lots and Land or COM for Commercial and COML for Commercial Lease, “A CP” (without quotes) for Active Cross Property
    • Street Number and Name: 123 Main (enter exact Street Number and Street Name as in “959 Norman Eskridge Hwy” but without quotes)
    • City: City name; Example:  “Millsboro $100-150” (without quotes) for properties between $100-150 thousand in the city of Millsboro.
    • Price (In Thousands): $500-550 or $500+ or $500-(this is the current price for Actives; the Sales Price for Solds)
    • Bedrooms and Bathrooms: 4+ 3+ for 4 or more bedrooms and 3 or more bathrooms
    • Approx Square Feet: 2000+ sqft or 2000-2500 sqft
    • Acres: 20 acres or 2.5+ ac
    • Open Houses: OH 7/20/2014 or OH 0 (0 means today)
    • Agent Search: AG Brown or AG Adam Brown
    • Office Search: OFF Century*

Combining Shorthand Codes – Examples:  

    • A COM for Active Commercial listings
    • C LOT for Closed Lots and Land
    • A 19975 for Active listings in Zip Code 19975
    • A 19975 $800+ 4+ for Active in 19975 at $800,000 or above with 4 or more bedrooms

Field Examples: Status: A, X, L, P, C, W, K Type: RES, COM, COML, LOT, FARM Price (in Thousands): You must use a ‘$’ before the dollar amount.  

    • $300 –> Price equals $300,000
    • $300-350 –> Price between $300,000 and $350,000
    • $650+ –> Price equal to or greater than $650,000
    • $300- –> Price equal to or less than $300,000

Beds:  You may add a space and “beds” or “bd” after the number, but are not required to do so.  

    • 3 –>  Exactly 3 Bedrooms
    • 3-5 –> Between 3 and 5 Bedrooms, inclusive
    • 3+ –> Equal to or greater than 3 Bedrooms
    • 3- –> Equal to or less than 3 Bedrooms

Full Baths:  You may add a space and “baths” or “ba” after the number, but are not required to do so.

    • 3 ba –>  Exactly 3 Full Baths
    • 3 baths –>  Exactly 3 Full Baths
    • 3-5 ba –> Between 3 and 5 Full Baths, inclusive
    • 3+ ba –> Equal to or greater than 3 Full Baths
    • 3- ba –> Equal to or less than 3 Full Baths

Zip Code: Enter a 5 digit Zip Code  

    • 19973
    • 19973 19944

Approx Square Feet: You must add “sqft” or “sf” after the number.

    • 3000+ sqft –> Equal to or greater than 3,000 sqft
    • 2000-2750 sqft –> Between 2,000 and 2,750 sqft, inclusive

Approx Acres: You must add “ac” or “acres” after the number; but it does not matter which shorthand code you use.

    • 1 acres –> Exactly 1 Acre
    • 3.5+ ac –> Equal to or greater than 3.5 acres
    • 2.5- ac –> Equal to or less than 2.5 acres
    • (Note that ac or acres may be used)
Sussex County Association of Realtors

Phone: 302-855-2300 | Fax: 302-855-2319

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