How do YOU Market a Listing in Southern Delaware?

Written by Patricia Anderson on August 26, 2016. Posted in At A Glance Wednesday, Friday Blog Post, SCAORCast Monday

If you’ve grown up in the state of Delaware, you know fairly early on in life that there’s a vast difference in lifestyle depending on where you live.

You learn the difference between living “above the canal” and “below the canal,” and you learn to embrace the way of life where you are. Here in Sussex County, there is also another unique dynamic: the vast difference between those who live near the 26 miles of Atlantic coastline on the eastern third of the county and those who live in the rest of the county. So as REALTORS® who specialize in these unique and vastly different areas of southern Delaware, how do we vary our marketing to reach our target audiences? Well, there are many ways, some tried and true and some fairly new –

Here are a few of our favorites:

The Internet. Nearly everyone these days begins his or her home search on-line. If you’re not advertising on the Internet, you should really reconsider. With more Millennials entering the marketplace every day, you simply need to have an online presence if you want to be successful.
Video Marketing. You don’t need to have these done professionally if your budget doesn’t allow for it, but marketing your properties these days using video is *extremely* effective. Consider spending a few extra dollars and making that home shine via a 30 or 60 second video.
Community Newspapers. In terms of marketing, it’s true that the Internet has taken over — but don’t discount your time-honored community newspapers. There are many people in Sussex County who still love to pick up the newspaper and enjoy it with their morning cup of coffee. Habits and customs are still very important to many residents, and that includes reading the weekly and/or community newspapers.
Drone Technology. This can be used to market any property, but is really effective when marketing homes that are in planned communities, complete with amenities like swimming pools, clubhouses and golf courses. If you’re able to, use it as much as you can. If it’s still cost prohibitive at this point, wait for prices to come down (keep it on your wish list for the future). It really does make properties come alive in a unique way.

There are other methods, to be sure, but these are four of our favorites.

Remember: know your target market, your communities and your demographics before embarking on any marketing campaign.