At a Glance for November 14
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Bright MLS Meeting – Watch On-Demand
On Wednesday, November 9th, 2016, SCAOR invited the CEO of TREND MLS to give an update on Bright MLS. If you missed the meeting, you can watch the entire presentation online here (Includes some of the Q&A segment at the end):
https://youtu.be/qBRpAOtl2Nw
Throwback Thursday – #035 – Do You Recognize and of these REALTORS®
Throwback Thursday – #035 – Do You Recognize and of these REALTORS®
Tech Tip Tuesday – #041 – Preparing Property Details in RPR®
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Today’s Tip:
How to do get granular-level details on properties in RPR®
At a Glance for November 7th
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The Three P’s of Selling a Listing
Special Announcement! – Bright MLS Meeting –
We’ll be holding an Bright MLS meeting here at SCAOR on November 9th at 1:30 PM for members and brokers to hear from the CEO of TREND MLS. Feel free to catch up on all the info regarding Bright MLS here.
Blog Post: The Three P’s of Selling a Listing
A study conducted recently by the National Association of REALTORS® revealed that the most important thing sellers wanted from their real estate agents is to “help them market their home to potential buyers.” Obvious, huh?
But apparently, enough agents around the country are not performing well enough in this area, and that’s a concern for sellers. Sure, you list the home on the Multiple Listing Service (MLS), put a sign in the yard and start spreading the word about this great new listing that you have – certainly, these are all things you should be doing.
But there’s so much more that you can (and should!) do for your clients when marketing and promoting their homes. These include social media marketing, online referrals and many more.
Today, we want to focus on the “Three Ps” that you should always keep in mind when marketing your clients’ properties.
And they are:
- Preparation. The two most important aspects in this area are staging and photography. Be sure that the home is staged properly and is inviting for potential buyers who are coming to pay a visit. Additionally (and we can’t stress this enough!), take the time and spend a few bucks on getting professional photos taken of the property. Nice looking photos can make all the difference.
- Price. This should go without saying, but pricing the home *correctly* is one of the most important aspects to consider. Correct pricing attracts buyers and offers, which then leads to negotiating the final sale price of the home. Know the market – and price the home accordingly. If not, you run the risk of the home remaining on the market for an extended period of time.
- Promotion. Going back to the NAR study above, this is the most important thing sellers look to agents for. Without promotion, not much is going to happen – Who’s going to find your clients’ homes if you don’t get the word out? Use social media, online marketing, your website – whatever it takes.
Remember – Our clients put a lot of faith in us to get their homes sold, so let’s go the extra mile and show them 1) that we care and 2) we can get the job done.
SCAORCard – Issue #002
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SCAORCard Issue #002 – Public Policy Update
Public Policy:
October 11th saw a successful conclusion to the 11month sign ordinance ordeal. With a little excitement and drama the matter was able to be addressed and a new ordinance is finally available. You can find that ordinance using this link: https://www.sussexcountyde.
Current watch is the proposed changes the commercial zoning ordinances which would coincide with the Comprehensive Plan 2018. At this time any proposed changes are not available for public view. We will continue to monitor and keep members updated. Currently, however, it is highly recommended that ALL members make it a point to get to know and watch what is going on with the Comprehensive Plan. It is our concern that this proposed plan is more of an economic development plan and not a land use plan. With that said this Comprehensive Plan appears to reduce the growth area for businesses and will make the permitting process much more lengthy than it is now. It is encouraged that each member take the time to visit sussexplan.com and fill out the surveys and to submit their comments. A copy of the plan can be found on this website. The next round of public hearings/meetings will be forthcoming in the Spring of 2017.
The Executive Board approved PPC’s request to form a taskforce to monitor the Park Avenue expansion project. The completion of this project is projected for 2020, however, there are several areas of concern regarding this proposed plan and a close eye needs to be kept on this project. Mr. Fred Dean was appointed as the chairperson for this new taskforce and one other member has already been brought aboard. Information will be forthcoming related on how to volunteer for this very important taskforce.
In the Rental Affairs arena we are watching the progress of the proposed amendments to the Rental Program Ordinance for Sussex County. You can find a copy of the proposed ordinance using this link: https://www.sussexcountyde.gov/sites/default/files/ordinances/Rental.Program.Ordinance.Final_.110116.pdf
And you can here the public hearing portion of Sussex County Council Meeting of November 1, 2016 by clicking on this attachment:
Trish
SCAORCard Issue #002 – Finances and Membership
Welcome to the second edition of SCAORcard!
Within the monthly communication from SCAOR you will find valuable information on a variety of topics from education classes to BOD meeting topics. Speaking of BOD meetings, the next meeting is scheduled for November 17 at 9 am at SCAOR. Topics include the approval of the FY 2017 Budget, a review of MLS financials and a tentative vote on Bright MLS. If you would like to learn more about Bright MLS, I encourage you to attend the November 9 meeting with TREND CEO Tom Phillips at SCAOR or contact me directly. You can also log online to MLSEvolved.com. On another note, I encourage you to participate in your trade association as a volunteer. We are looking for energetic individuals to fill a number of committee seats, so think about it, then call us with your selection. Lastly, the implementation of RAMCO (new billing and membership software) has allowed members to pay dues more efficiently while allowing you to track education classes. We hope the new software has increased the value we offer at SCAOR.
Thank you again for allowing me to serve you.
Merritt Burke IV
CEO
Merritt Burke IV
SCAORCard Issue #002 – Technology Update
SCAORCard – Issue #002
Did you know that a broker can pay can access or pay dues for their office? Once you access the member portal (by clicking here), click the “Pay Agent Orders” link. That’s it!
