Welcome to SCAORCast, your ultra-fast download of everything Sussex County Association of REALTORS®. Here’s what’s happening for this week. (Check our show notes at the bottom of this page for easy access to all of these links.) Our thanks to the PCA’s Summer Social for sponsoring this episode.
SCAOR was featured on DelmarvaLife recently, where our very own President-Elect Brigit Taylor hung out with WBOC’s Lisa Bryant and talked the merits of owning a home in Sussex County. Listen in as they discuss why choosing a REALTOR® is important to the home-buying process.
Questions? Comments? Talk back to us and let us know. We’d love to hear from you. (And be sure to subscribe in iTunes, and never miss an episode again!)
During the current election cycle, attention has been focused on the large amounts of cash people are raising for their respective campaigns.
More importantly, where is that money coming from?
Well, the answers are simple. For the most part, their funds originated from people or organizations who favor the opinions and ideology of a specific candidate.
As REALTORS®, regardless of our political affiliation, the one thing we have in common is that we are a part of the REALTOR® party. That’s why we have the National REALTOR® Political Action Committee (RPAC) to protect our interests and support candidates who publicly support the American Dream of home ownership.
Many of you have generously supported RPAC over the years (and understand the importance of doing so).
But the work of RPAC and of the REALTOR® Party is important in so many ways, and it can and does actively help us all in our businesses.
Here are a few ways how:
By protecting your business against new regulations and fees. These can become burdensome and expensive if allowed to go unchecked, and it’s up to us to support candidates who will lessen the “red tape” for us and our businesses.
By protecting the property rights of your clients. By contributing to RPAC, you’re helping elect leaders who will protect these rights and will fight to keep homeowners from being unnecessarily burdened by government.
By educating leaders on REALTOR® A percentage of the funds raised through RPAC is used for spreading our message and illustrating how important the real estate business – YOUR BUSINESS – is to the American economy.
There are just a few of the ways contributing to RPAC can help your business locally, and can help further the REALTOR® cause regionally and nationally.
This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®. Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.
Today’s Tech Tip Tuesday, We’ll be talking about how to get more done using a project manager.
In today’s world, maybe you feel like there’s more to do than you could ever get done in a day. One thing that can help with that is a project manager. The good news is that there’s a lot of good ones out there, and some are even available for free.
Today we’ll be showing an example using Wunderlist, which is what our staff uses to stay in sync. It’s cross platform, meaning you can access it as a website, on your phone, tablet, using windows, mac, and more. And best of all, you can try it out for free. If you’re on a mac, some of my favorites are OmniFocus and Things by cultured code.
Everyone’s seen a todo-list before. The cool thing about these, though, is that they’re collaborative. They can hold an infinite amount of items – and if you have the program on your phone, they’re always with you.
You can use these lists any ways that make sense for you, but this video contains a few ideas for you.
Nowadays, there are literally hundreds of ways to market your properties with that end goal in mind. Think creatively and the sky truly is the limit.
However, there are a few mainstays, as well as some relatively new marketing concepts that have proven effective. These are methods you should definitely consider when marketing any of your properties, whether high end beach homes or single-family starter homes.
Here are 10 marketing tips to keep in mind when developing your marketing budget:
Email Marketing. If you have an email list, by all means use it. And if you don’t – the best time to start is now. 🙂 When you have a new listing, copy the MLS sheet and send it to as many people as you can along with a personal note. You never know who may be looking for a new property at any given time.
Write An Effective Listing. Take the buyer’s perspective. What would they notice or enjoy knowing about the property / home? If it’s worth knowing, it’s worth sharing.
Market Seasonally. The year always presents a predictable rhythm. Why not leverage that rhythm to help sell your listings? When’s the best time to market a beach house? When’s the best time to focus on a house with solar panels?
Use Social Media. You’d be surprised how many agents don’t use Facebook, Twitter, Instagram and other methods to market their properties. Joining the conversation online is a great way to remain top-of-mind for your clients.
Always Publicize Your Cell Phone. If you’re comfortable doing so, include your mobile number in your marketing efforts. The more immediately people can reach you, the better your chances of landing a sale.
Video Marketing. YouTube gives you a free means of sharing the experience of the house. Adding a video tour gets your client that much closer to the sale.
Use Your Website. All of your listings should be properly displayed on your personal Website. Include as much information as you can and all of your contact information.
Write a Blog. Write a blog about each of your listings and post them on your Website. You can embed the video tours (#6) & past client testimonials.
Use Expert Photography. Photo quality is one of the first things potential buyers will notice about your listing is the photos. Spending some of your marketing budget on professional photography is never a bad idea.
Word of Mouth Marketing. This is the oldest form of marketing, yet still one of the most effective. Treat every client well and they will tell others; trust is the best currency!
What about you?? Do you have any “go-to” marketing tips that help you make the sale? Join the conversation below!
Welcome to SCAORCast, your ultra-fast download of everything Sussex County Association of REALTORS®. Here’s what’s happening for this week. (Check our show notes at the bottom of this page for easy access to all of these links.) Our thanks to The Foundation’s Harvest Gala on September 29th for sponsoring today’s episode.
Last Thursday was the ROTY and Good Neighbor awards, and the party for the Centennial of the term REALTOR®. If you missed out, there was plenty of food, giveaways like an Apple watch and flatscreen TVs. Congratulations to Dustin Parker, our Good Neighbor as well as Allison Stine for our ROTY.
One other quick piece of info: This is your reminder that MLS Billing is Due by June 30th. Brokers need to check that everyone in their office has been paid, or the office is terminated and there’s a 50 reconnect fee for each individual.
Questions? Comments? Talk back to us and let us know. We’d love to hear from you. (And be sure to subscribe in iTunes, and never miss an episode again!)
In case you missed the fun last evening, we made a quick video for you to experience some of the celebration. Congrats to Allison Stine for winning ROTY, and Dustin Parker for winning Good Neighbor. Thanks to all the REALTORS® every day getting it done!
This is your ultra-fast, easy dose of the latest tech that can help your life as a REALTOR®. Whether it’s using the MLS, Mobile Apps, or surfing around, we’ll give you the tools you need each Tuesday.
Tech Tip Tuesday – #021 – Setting Up a New Account in RPR®
Today’s Tip:
Today, we walk through the simple process of setting up a brand new account in RPR®. It’s easy to do, and only takes a minute or two. (Also, click here to find your NRDS Number.)
Welcome to SCAORCast, your ultra-fast download of everything Sussex County Association of REALTORS®. Here’s what’s happening for this week. (Check our show notes at the bottom of this page for easy access to all of these links.) Our thanks to the 100 Year’s REALTOR® Party for sponsoring today’s episode.
This Week’s Show Notes & Links:
Remember to RSVP for the 100 Year Realtor Celebration happening on June 23rd. We’re going to have an awesome reception-style party with food, music, awards and more, and it’s all free. All you have to do is go to scaor.com/party to register.
Today we have One Question with a REALTOR®: Trina Joyner sharing her advice for new agents.
Questions? Comments? Talk back to us and let us know. We’d love to hear from you. (And be sure to subscribe in iTunes, and never miss an episode again!)
Throwback Thursday #017 – Do You Recognize Any of These REALTORS®?
